60%
reduction in support tickets: self-serve sandbox replaced manual onboarding
How we helped a co-ownership startup eliminate support overhead and ship a scalable booking platform
Results
Outcomes that moved the business
60%
Fewer Support Tickets
Self-serve sandbox replaced manual onboarding calls, cutting support overhead in half.
↑ Activation
Improved User Activation
Owners could explore the platform independently, leading to faster time-to-value and higher retention.
Full Stack
End-to-End Ownership
One partner handled product, engineering, and DevOps with no coordination overhead and no dropped context.
Client Context
PropTech startup solving co-ownership friction
Wecasa is a Canadian startup building a platform for luxury vacation home co-ownership. Their product needed to handle complex multi-owner booking logic, provide a seamless onboarding experience, and scale without adding operational overhead. They came to us at a critical pre-scale stage: their concept was validated, but the product wasn't ready to grow.
Challenge
Three blockers preventing growth
- - No fair algorithm for distributing booking time across multiple owners with competing preferences
- - New users required manual onboarding support, creating support ticket volume that didn't scale
- - No CI/CD pipeline or DevOps foundation, so shipping new features was slow and risky
Solution
Full-stack product ownership from day one
We took full ownership of the product: engineering, architecture, and deployment. No handoffs, no coordination overhead. Every decision was made with Wecasa's growth stage in mind.
Fair Booking Engine
Built a rules-based algorithm that distributes vacation time based on ownership share, seasonal demand, and cancellation history, automatically and transparently.
Self-Serve Sandbox
Designed and shipped a guided sandbox environment so new owners could explore the platform independently, eliminating the need for manual onboarding calls.
CI/CD & DevOps Foundation
Established a full continuous integration pipeline, enabling the team to ship features faster and with confidence, without fear of production regressions.
Outcomes
Measurable results that moved the business
Improved user activation
Owners reached first value faster without support dependency
Fair booking system
Complex multi-owner logic shipped cleanly with no disputes post-launch
Faster iteration cycles
Delivery pipeline cut deployment risk and accelerated feature delivery
Why this matters for startups
Startup velocity without the agency overhead
Wecasa didn't need a dev shop that delivered code and moved on. They needed a product partner who understood their growth stage and made engineering decisions that reduced operational risk. We shipped a full-stack platform (including the parts founders never think about, like DevOps and onboarding UX) so their team could focus on sales and fundraising instead of support queues.
Tech Stack
Tools used in this build
Ruby on Rails
Hotwire
PostgreSQL
AWS
CI/CD
React Native
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